TONTOTON is a plastic neutralization program offering a sustainable solution for the reduction of ocean plastics by rescuing non-recyclable plastic before it reaches the world’s ocean.
(Ho Chi Minh City) Founded by environmentalist and company CEO Barak Ekshtein, TONTOTON was established to solve two major ecological issues: the collection and recycling of large quantities of “orphan plastic” or non-recyclable plastics before it reaches the ocean while simultaneously inspiring corporations to take responsibility for their contribution to the growing global crisis.
The project builds personalized plans for companies to neutralize their plastic footprint through a certified “Plastic Credit System”, similar to “carbon offsetting”. By collaborating with local communities, they collect a predefined amount of ocean-bound plastic equivalent to the participating company’s overall plastic consumption, therefore reducing the company’s plastic footprint. IE: 1 TONTOTON credit = 1 ton of rescued “orphan plastic”, making the TONTOTON solution the missing link for the completion of the recycling system of all single-use plastics.
On March 2nd of 2021, TONTOTON became the first company worldwide certified under the Ocean Bound Plastic Neutrality Standard. The plastic pollution crisis needs immediate action to reduce air pollution caused by open air burning and to stop the flow of plastic waste into the ocean. TONTOTON, with the help of international companies, offers an immediate and long-term solution to upcycle plastic waste into usable energy and raw materials. As Vietnam is the 4th largest contributor to marine plastic pollution globally, with an estimated 2,500 tons of plastic waste discharged daily, the TONTOTON activities are currently focusing on poor waste management areas of North and South Vietnam.
“After many years of activity in the reusable packaging market, we have seen a growing demand for sustainable impact from our customers. I have seen that single-use plastic cannot be recycled and therefore is not collected, I call it “orphan plastic” and it constitutes much of the waste in the environment and in the oceans. Through our certified plastic credit system, we have built a solution which allows companies to support the treatment of “orphan plastic” and make a sustainable global impact.” – Barak Ekshtein, Founder and CEO, TONTOTON.