Investing for the Sustainable Development Goals (SDGs)


As in any field, the sustainability world is filled with acronyms and other jargon that can get confusing. From EPR (Extended Producer Responsibility), CSR (corporate social responsibility), and rules and regulations like the Paris Agreement and the EU’s Circular Economy Action Plan (CEAN), it’s easy to get a little overwhelmed. We’re here to clear things up. 

SDGs may be an acronym that you see pop up every once in a while. Standing for Sustainable Development Goals, they were born at the United Nations Conference on Sustainable Development in Rio de Janeiro in 2012. The objective was to produce a set of universal goals that meet the urgent environmental, political, and economic challenges facing our world. The SDGs replace the Millennium Development Goals (MDGs), which started a global effort in 2000 to tackle the indignity of poverty.

Let’s get into a little more detail and explore just exactly what the Sustainable Development Goals are and how your company can do its part to ensure that these goals are achieved.

What are the Sustainable Development Goals?

Following three years of consultation with all stakeholders—member countries, local authorities, and the private sector—17 Sustainable Development Goals (SDGs) were adopted in September 2015 by 193 countries at the United Nations. This program, also called “The Agenda 2030” was created in order to meet the actual challenges for peace, humanity, the planet, and prosperity, by 2030. 

The SDGs don’t just cover sustainability efforts. They include goals like no hunger or poverty, quality education, innovation and infrastructure, and peace and justice. Overall, it seeks to create a better world for our current generation and generations to follow.

How does it work?

It’s easy to believe that the 17 goals defined in the SDGs are impossible to achieve. But, through 169 targets that can be monitored through 232 indicators to evaluate the progress of their implementation, the goals of the SDG are scientifically pursued and evaluated to ensure the best to achieve these goals.

The SDGs and their targets are tools that can be used by any organization around the world in order to contribute to a more sustainable and better future. These indicators are used as information for businesses through their CSR Reports, Annual Reports, or even Integrated Reports to display their involvement, progress, and results to reach the SDGs.

How TONTOTON aligns with the SDGS

At TONTOTON, we believe in a WIN-WIN-WIN solution for ocean plastic pollution, one that includes diverse benefits and a circular economy benefitting all: the environment, the society, and businesses. For this reason, we think that our mission fully lines up with the sustainability approach set up by the United Nation—one which promises prosperity for all.

However, The 17 goals are broad and interdependent, which means that a business can easily want to say that it has an impact on most of them and later fall into a “greenwashing” action. Here at TONTOTON, we take our responsibilities seriously and will remain transparent and honest about our processes. Furthermore, we are always looking for innovative ideas to help us do better.

We are proud to contribute at our scale to the following SDGs : 

SDG 1 No poverty

SDG 1: No Poverty

Target 1.1: By 2030, eradicate extreme poverty for all people everywhere, currently measures as people living on less than $1.25 a day.

TONTOTON Application: We employ local community members to remove orphan plastic waste (low-value, post-consumer plastic) from nature. We pay competitive wages allowing our employees to greatly improve their income so that they can better support their families while simultaneously enjoying cleaner beaches and shorelines.

SDG 11: Sustainable Cities and Communities

Target 11.6: By 2030, reduce the adverse per capita environmental impact of cities, including by paying special attention to air quality and municipal and other waste management.

TONTOTON Application: Because we employ local community members, plastic waste, especially ocean-bound plastic waste, is regularly collected. This collected plastic waste, which cannot be recycled and was therefore previously ignored, is then taken to be co-processed at cement factories. Through this process, the plastic is converted into raw materials and energy, resulting in zero waste.

sustainable cities and communities
responsible consumption and production

SDG 12: Responsible Consumption and Production

Target 12.5: By 2030, substantially reduce waste generation through prevention, reduction, recycling, and reuse.

Target 12.6: Encourage companies, especially large and transnational companies, to adopt sustainable practices and to integrate sustainability information into their reporting cycle.

TONTOTON Application: We reduce non-recyclable orphan plastic waste—low-value, post-consumer plastic that was previously ignored by other waste pickers—by monetizing it and creating a competitive income for our employees. The plastic is then co-processed, which converts the plastic into energy and raw materials. We ensure that all plastic waste is responsibly dealt with and stays out of our waterways, oceans, and nature.

Furthermore, we encourage our partners to adopt sustainable practices and to integrate sustainability information in their CSR Reports. With believe in additionality, and while we are always looking for new and innovative ways to address plastic consumption and pollution, we encourage the companies that work with us to do the same.

SDG 14: Life Below Water

Target 14.1: By 2025, prevent and significantly reduce marine pollution of all kinds, in particular from land-based activities, including marine debris and nutrient pollution.

TONTOTON Application: We prevent and significantly reduce marine pollution by collecting ocean-bound plastic debris in poor waste management areas in Vietnam and Cambodia, stopping harmful plastic waste before it is lost to the ocean. Saving marine life is not just important to the lush ecosystems found in the ocean.

Many of the communities in which we work rely upon fishing for their food and income, and helping to clean these areas can help reduce the risk of poverty and even death.

life below water

How your company can help TONTOTON to achieve SDGs

Doing your part is simple: just collaborate with us via plastic credits. With TONTOTON you can reduce plastic pollution by collecting non-recyclable plastic alongside recycled plastic used in their products. Leave nothing and no one behind. It’s a way for companies to empower impact and to choose responsibility.

Beyond that, we encourage our corporate partners to strategize ways to eliminate plastic waste within their companies and along their supply chains so that they are producing as little plastic waste as possible. In this way, we can address the current plastic waste issue without continuing practices that got us in this plastic waste mess in the first place.

Curious about partnering with TONTOTON and helping to achieve SDG goals? Let’s chat.

TONTOTON Team is looking forward to sharing with you, knowledge, and experiences through the pursuit of these goals. Stay tuned!

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