Our planet is struggling. For too long, we’ve allowed certain practices that are poisoning our waters, causing climate change, and cultivating piles of trash both on land and at sea. If we want to rectify this, it will require a mass effort from consumers, businesses, and governments. We can no longer wait for someone else to fix this problem.
When you purchase plastic credits through TONTOTON, you must be aware that offsetting your plastic waste is a supplementary action rather than a primary one; we encourage all of our corporate partners to commit to sustainable practices beyond simply purchasing plastic credits.
One way that your company can continue to take positive environmental action is through encouraging your customers to make sustainable changes, too. Here are some ways that your business can promote responsible consumerism through your sustainable business model.
Responsible consumerism is the term given to customers who make responsible, educated decisions surrounding the products that they choose to buy and use. Responsible consumers pay attention to the social and environmental impacts of product production, and they limit their consumption of single-use plastics and other non-recyclable items.
Responsible consumers pay attention to three main things: the environmental impact of the product, the social impact of the product, and the local economy.
A responsible consumer will research their products so that they know where they come from and how they’re produced, they’ll bring their own reusable bag and other reusable containers, and they’ll be more likely to support local businesses.
As a company, you should be aware of responsible consumerism. More and more customers aren’t just asking for sustainable practices from the businesses that they support; they’re demanding it. You must adapt to this ideal if you want to remain competitive.
Ways to promote responsible consumerism through your business
One way to ensure that your company isn’t alienating responsible consumers is by promoting responsible consumerism in your customers. Not only is it the right thing to do for our environment, but it can also be an effective piece of your marketing strategy. If your company is promoting responsible consumerism, then that is a clear sign to responsible consumers that your business model is a sustainable one.
But, you can’t just create empty incentives for your customers. Responsible consumers are savvy, and they’ll know when they see a bogus green claim. You’ll need to make some real, transformational changes in order to promote responsible consumerism in a real way.
To encourage responsible consumerism, you’ll need to consider the following actions.
Offer transparency of your production process. Responsible consumers research products before they buy them. If you want your customers to become responsible consumers, you need to provide proper resources so that they can get a clear view of your production practices. You should also be transparent about any certifications that your product has and opt for specific language over generalized buzzwords when describing your product and production process.
Promote the use of reusable bags. At this point, it’s well known that plastic bags are bad for the environment. Encourage your customers to use reusable bags instead by offering discounts to those who bring their own bags or charging for your non-reusable bags.
Offer incentives to customers for sustainable practices. Money is a powerful motivator. If you offer discounts to those who bring their own bags and reusable packaging, it will encourage your customers to stay away from single-use bagging and packaging options.
Provide a balance between consumer value and social/environmental value. You must ensure that your products still offer value to the consumer; this study shows that while consumers do care about environmental issues, the product itself is also important. Find that perfect balance between consumer value and environmental value so that you can offer a product that’s both environmentally friendly and that customers love to buy.
Only offer recyclable packaging—no single-use plastics. The best way to ensure that people stay away from single-use plastics is by not offering them anymore. Along with offering recyclable packaging, make sure that you provide plenty of information about how to recycle the packaging so that the consumers are encouraged to actually recycle it.
Promoting responsible consumerism doesn’t have to be difficult. Simply offer transparency of production, either remove or require payment for single-use bags, and opt for recyclable packaging over single-use plastics as much as possible, and you’re on your way.
Using your plastic credits to encourage your customers
Another way to promote responsible consumerism is through your own example. Purchasing plastic credits through TONTOTON can help with that.
TONTOTON’s plastic credit program addresses these main concerns: awareness on limiting single-use plastic, supporting waste pickers, and ensuring that plastic waste is managed in a sustainable way. These issues are what responsible consumers value. Not only do our projects eliminate orphan plastic through co-processing, a zero-waste practice, but they also support local waste pickers, ensuring that they have the gear that they need and that they are fairly compensated for their work.
When you’ve reached plastic neutrality by neutralizing your plastic waste production through purchasing plastic credits with TONTOTON, you can use this in your marketing strategy to show responsible business practices. Not only will this serve as a positive example to your customers, but it can also widen your customer base to include those who consider sustainable business practices to be of the utmost importance. More importantly, you become an industry leader taking truly environmental impactful actions. Win-win!
Offsetting your plastic waste is a very good start when it comes to adopting sustainable business practices, but it’s only the beginning. For both the continued growth of your company and because it’s the right thing to do, you should use your plastic credits to promote further sustainable practices in both your company and your consumers. If we all work together as a global community, we can improve the health of our planet for generations to come.